Pinterest Mexico City
In the heart of Mexico City, the Pinterest office radiates the vivacious energy that defines the city—a space designed to inspire creativity.
Wayfinding & Signage, Experiential branding, Created with Media–Objectives.
The Wayfinding system utilizes the Pinterest brand’s rounded corner geometry while introducing unique features in the office’s interior design. The 29th floor is influenced by desert, beach, and sunset themes, where painted wood (filled pattern) evokes the rough, natural texture of sand, and dynamic teal, light yellow, and pops of flamingo highlight the natural elements of the region’s geography.
The 28th floor and staircase are firefly-themed, nodding to the nearby firefly sanctuary, and include acrylic firefly figures showing the transparency of the firefly anatomy. Throughout the level, the color green is incorporated to represent the forest sanctuary, blue to resemble dusk lighting, and yellow to capture the glow of the fireflies.