Pinterest San Francisco
As an international company, Pinterest’s Headquarters in San Francisco serves both permanent and visiting employees from across the globe. A comprehensive signage and wayfinding system was needed to reframe their existing office for the future of hybrid work. Pinterest brand geometries, San Francisco landmarks, and the building’s architectural elements were expressed in this clean and playful navigation system.
Wayfinding & Signage, Experiential Graphics, Placemaking, Created with Media–Objectives.
The wayfinding signage system utilizes the brand’s rounded corner geometry structure while complementing architectural finishes in color. Each floor has its own unique color identity that is further expressed through graphic applications depicting local landmarks.
Building directories, hanging signs, and wall directional signs incorporate Pinterest's brand colors, featuring pastel tones that make the text stand out against the bold frames. These frame structures offer flexibility for future changes to sign content/panels.
Based upon the building’s existing column grid, a numerical system of bays defines perimeter workspaces known as “neighborhoods” and allow for workspace rearrangement without needing modifications to the wayfinding materials.
The illustrated scenes serve as 360-degree murals on columns, and evolve from streetscape views on the ground floor, to skyscraper views on the 6th floor. Their bold, colorful appearance brings the fun-loving Pinterest identity into the offices.
This inspiring signage and wayfinding system proved successful in easing employee return-to-work and navigation throughout the office. Its adaptable nature, readability, and hybrid work focus has led Pinterest to deploy the system to its offices globally.